Go to Google and type in your first and last name. Also, type in the name of your business. What is on the first page of the google search? Is the content list on the first page created by you or provided by you? This is a great place to start in knowing what you need to do to get your search engine optimization running.
Next, go to www.google.com/alert and set up an alert for your name and the name of your business. Every time new content with your name is indexed by Google, you will get an email. The more emails, the better!
(Thank you Brittany Hennessy for inspiring this post.)