The big social media companies: Facebook, Instagram, Twitter, Snapchat, etc - would like you to believe that they are unbiased. Time after time, they have proven that they are biased. Shutting down of accounts they don't like. Video after video of top executives talking about how much they hate a certain political person, or political party.
While everyone is entitled to their own opinions, a company can not say they are unbiased when the evidence shows otherwise. We all have bias in some areas. Bias is not necessarily a bad thing. You will hear some social media managers and social media influencers say that it is best to stay neutral. Personally, I think it depends on what you are trying to promote, and who your potential customers/clients are.
You need to decided what is best for you and your business. Different businesses have different needs. A hunting business is going to have a more conservative leaning client base, while a cosmetics business is going to have a more liberal leaning client base.
Be aware of how potential clients see your business. Are you doing what you need to do to attract them? Attempting to appear unbiased might actually be unattractive to a potential customer.
